Head of Yield Management

We are currently looking for a Yield Team Manager to join our Advertising Team at Adevinta. You will report into the Advertising Product and Operations Director and work closely with other Advertising Managers, Ad Technology, Product Management, Analytics, Sales and Development teams.

What you’ll do:

• As manager of the team, you will be responsible of gathering overall advertising performance data and main KPIs

• Responsible for backlog priorization, organization and visibility to other teams

• Identify and investigate day-to-day revenue fluctuations, anomalies and inconsistencies 

• Collaborate in providing pricing strategy, planning and priorization in yield related projects

• Work with both internal and external teams to troubleshoot any technical issues related to the programmatic ad stack

• Help establish processes, documentation, and structure to the development of yield management and the team

• Utilise rate comparison reports to identify and react to pricing opportunities within the business

• Responsible for attending weekly meetings and daily standups giving value to the advertising team and managers through actionable insights or inputs

• In charge of producing month end reports with strong emphasis on past, current and future performance analysis as well as action planning

• Supporting the sales team with promotional information to drive sales

• Manage price floors across all sites and demand channels

• Optimise ad inventory availability and yield in order to maximise revenue growth 

• Own & lead ad testing and optimisation of ad inventory to ensure optimal revenue yield balancing across multiple advertising channels (Display, Google AdSense for Search/Shopping)

• Lead the Reporting of budget, revenue performance and industry metrics to drive insights

• Utilise dedicated systems and tools to identify key trends and provide action-based outcomes from those trends and opportunities for growth

• Review past performance to ensure that Business metrics have been met and are on track to reach performance goals

• Coordinate with other areas, including sales, programmatic, and operations

• Collaborate on revenue reporting and forecasting

• Responsible for weekly/monthly/quarterly reports to the business on yield tracking, and programmatic revenue tracking 

• Work with the Product and Sales team to provide guidance on pricing for programmatic and direct sales floor rates and support the sales team for business propositions on discounts and offers

Who you are:

• We are looking for someone with experience in a similar role, focussed on yield or revenue management

• Experience of leading a team

• Highly analytical and detail oriented; skilled in exploring data, discovering patterns, relationships, anomalies and trends

• Experience in long range planning and forecasting models

• Excellent organisational and problem-solving skills.

• Competitor analysis, budgeting, and forecasting

• Familiarity with A/B Testing and experiment design

• Strong excel and PPT skills for reporting and team presentations

• Working experience with analytics platforms like Tableau and Google Analytics

• Solid understanding of ad-technology platforms

• Strong attention to detail,ability to translate data into understandable & actionable information, excellent organisational and problem solving skills

• Understanding of CPM, CPC and CPA models with knowledge of WEB & App ad serving

• An attractive Base Salary.
• Participation in our Short Term Incentive plan (annual bonus).
• An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months.
• Employee Stock Purchase Program with a match from Adevinta.
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care.
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.